Brand book
Logo
Permitted variations on the Vottun logo
Free space
RESPECTING FREE SPACE: A FUNDAMENTAL ASPECT OF THE VOTTUN LOGO
To achieve this, adequate separation must be maintained between the logo and other visual elements that may surround it. This separation space should be equal to the height of the logo and is considered the minimum allowed clear space surrounding the logo. Known as isolation area or clear space, this space ensures that the logo stands out and is recognizable in a variety of applications and environments.
Symbol
THE VOTTIN SYMBOL IS A MARK OF INNOVATION AND RELIABILITY, ALSO REPRESENTING THE IMAGE OF THE SYTN TOKEN
Its sleek, minimalist form represents our commitment to precision in everything we do, making it simple, elegant, unique and instantly recognizable. It stands as a powerful visual element that embodies the essence of our brand.
Color
Black
HEX: #000000
Light Steel Blue
HEX: #9AA3B5
Pale Blue Gray
HEX: #E8E7EF
Silver Gray
HEX: #AAACAF
Steel Blue
HEX: #6A70B3
Pearl Gray
HEX: #D7D8DD
Dark Steel Gray
HEX: #2A3D5A
Slate Gray
HEX: #626667
Soft Pearl Gray
HEX: #F3F3F4
French Pass
HEX: #B5F2FF
Deep Navy Blue
HEX: #00192E
Azure Radiance
HEX: #0077FF
White
HEX: #FFFFFF
Catalina Blue
HEX:
Typography
IN VOTIUM, WE GRASP THE CENTRAL IMPORTANCE OF TYPOGRAPHY IN THE USER EXPERIENCE AND ITS SIGNIFICANT IMPACT ON SHAPING OUR BRAND PERCEPTION.
The careful selection of the typeface for the User Interface (UI) and User Experience (UX) is grounded in the fundamental principle of enhancing legibility, usability, and maintaining coherent visual identity. That's why we have chosen the Kumbh Sans, designed by Saurabh Sharma.
