How NFTs can be a great promotional tool
McDonalds, TacoBell, H&M, Mercedes-Benz, Coca Cola… We all know these brands. And they have all been trending this past year, because they have all launched their collections of NFTs. But why exactly have these prestigious and globally recognized brands decided to bet on creating their digital collectibles?
The reason, or rather the reasons, are very simple. The first and most obvious reason is to take advantage of the hype and create a marketing campaign. Pure and simple marketing.
Why is it important for brands to create an NFT?
In recent years cryptocurrencies and especially NFTs have been trending and on everyone’s lips. This is what has led these brands to want to jump on the crypto train. And many have achieved their main goal. Gain exposure. Getting them on social networks and their millions of consumers around the world to talk about them.