How to ensure product authenticity
Fighting fake products
The “made in ‘xyz’ country” tag isn’t enough to prove the authenticity of a product these days. It is easy to make such labels and affix them to products. Product counterfeiting is a monumental problem in the market. Many consumers have lost faith in certain brands because they have come in contact with counterfeit products. The big brands are seeing a significant decline in their revenue because the market is flooded with fake goods. Modern day technology has made it easy for forgers to create knockoffs of even the most iconic brand items. The available procedures and processes seem unable to stem the tide.