How to ensure product authenticity

By incorporating supply chain information in the authentication process, the value of the product will be beyond dispute. Customers will be able to separate fake items from the original ones easily. Manufacturers will no longer have to worry about dwindling product sales because of the influx of substandard and counterfeit products.

Consumers were to be sure of the quality of the items that purchase. These days, quality goes beyond the prestige of the brand into areas like ethical production methods and the need for sustainability. Consumer culture is continuously evolving, and there is an increase in the desire of consumers to purchase products that conform to specific preconceived standards. For example, consumers concerned with environmental preservation will always be on the lookout for tags like biodegradable, recycled, upcycled, etc.

Vottun creates a framework for secure product authentication with specialty tags that have full traceability features. With a simple scan, consumers can know without a doubt whether the product is a genuine article or a cheap knockoff. Our platform bridges the gap between consumer quality requirements and producer profit aspirations. We create value for all participants in the commercial value-chain. With permanent blockchain records, Vottun provides a framework for trusted product authentication.