Takis USA - How to approach Gen-Z and Gen Alpha
Case study of how Vottun helped Bimbo Group achieve a successful marketing campaign with Web3 solutions
Takis Engages Gen Z and Generation Alpha with Vottun’s Help Bimbo Group’s marketing department was faced with a unique challenge: how to engage with the notoriously hard-to-reach Gen Z and Generation Alpha audience for their snack brand, Takis. As a brand that has ignored traditional marketing channels, they sought to use new marketing channels to create an interactive experience for their target market.
The client’s objectives were clear: create an immersive experience in a new digital channel (metaverse Decentraland) that would focus on community building and incorporate virtual gifts (NFT wearables) , gaming, and interactive content. They also aimed to leverage social media to share the experience and multiply the branding effect.